ERGoSTONE
Roles: UX Research, UX Designer, UI Designer
Time: 8 weeks
Website re-design for a premium audience
I worked on redesigning Ergostone’s website to better align with a new target audience: career-driven women who are willing to invest in premium self-care products.
My role included conducting user research to understand the needs, preferences, and behaviors of this demographic. Based on the insights, I developed and tested multiple design variations using A/B testing to identify what resonated most with the audience. The final design reflects a more sophisticated, user centered experience that supports both the brand’s values and the expectations of a high-end customer base.
DIFFERENT VIEWS
The new target group: women in the middle of their careers who value quality and are willing to invest in premium self-care.
I began with user research and an experience map to understand the emotional and practical journey of the customer. A key insight from user interviews was how customers described the product as versatile — offering warmth, cooling, and a sense of calm and rehabilitation.
Based on these insights, I created and tested several wireframes to explore different layout and content strategies. I then developed three mood concepts, each designed to feel premium and feminine, while also communicating the product’s multi-functional nature. These moods helped define the tone of the site — balancing softness and strength — and ensured that Ergostone’s unique benefits were clearly and emotionally conveyed through design.
