sMOOTHIFY 
Roles: UX, UI, Researcher, Product owner, Scrum master
Time: 8 weeks
This project was created in a cross functional team together with developers, designers and reserachers. We collaborated in sprint based workflows to deliver this product.
Idea: When no inspiring or easy navigated platform for smoothie recipes could be found — despite extensive online searching — the solution became clear: create one.
To ensure the website would truly meet user needs in both content and functionality, I turned to the most valuable source of insight:
the users themselves.
The goal was to make Smootify’s website easy, playful, and inspiring for our users.
That’s why we aimed for a clean, clear, and simple design on a structural level — but when it comes to the visual and written details, we were not afraid to get a little bold.
Think more Oatly, less Skatteverket.
