sMOOTHIFY Visit Smoothify
Roles: UX, UI, Researcher, Product owner, Scrum master, AI promt
Tools: Figma, Adobe Photoshop, Adobe Firefly, Jira
Time: 8 weeks
This project was created in a cross functional team together with developers, designers and reserachers. We collaborated in sprint based workflows to deliver this product.
Idea: When no inspiring or easy navigated platform for smoothie recipes could be found — despite extensive online searching — the solution became clear: create one.
To ensure the website would truly meet user needs in both content and functionality, I turned to the most valuable source of insight:
the users themselves.
The goal was to make Smootify’s website easy, playful, and inspiring for our users.
That’s why we aimed for a clean, clear, and simple design on a structural level — but when it comes to the visual and written details, we were not afraid to get a little bold.
Think more Oddly Good, less Skatteverket.
To visualize each smoothie’s main flavors, I used AI-generated imagery based on carefully written prompts. The images were designed to highlight key ingredients like mango, berries, and greens in a clear, realistic, and visually consistent way.
Each image was then refined in Photoshop to ensure it became entirely unique, while still aligning with the overall visual style. The result was a cohesive set of realistic, flavor-focused visuals that worked together as a unified whole across the website design.
